Healthcare Tech MVP: Designed AI Platform for Care Coordination
Developed MVP connecting formal and informal caregivers. Market verified. Ready for pilot launch.
THE SITUATION
CLIENT: Healthcare tech startup
Challenge: Aging population, caregiver shortage, poor coordination
Problem: Formal care (nurses, primary care, social care) disconnected from informal care (family, friends)
THE BRIEF:
"We know there's a problem. Formal and informal caregivers don't communicate. Elderly people fall through cracks. We need a platform connecting them. Can you help us figure out what that should look like?"
MY ROLE:
Product strategist + researcher leading MVP development
THE APPROACH
1
THE RESEARCH PHASE (Weeks 1-4)
What I did:
✓ Stakeholder interviews (15+ interviews)
- Formal caregivers (nurses, facility managers, doctors)
- Informal caregivers (family members, friends)
- Care recipients (elderly people, patients)
- Technology gatekeepers (hospital IT, data privacy)
✓ User needs assessment
- What problems are they actually trying to solve?
- What information do they need?
- What communication gaps exist?
- What constraints do they face?
✓ Competitive analysis
- What platforms exist?
- What's missing?
- Where's the opportunity?
✓ Data privacy research
- GDPR requirements for health data
- Regulatory requirements (healthcare systems)
- Security needs
2
THE STRATEGY PHASE (Weeks 5-8)
What I developed:
✓ Product strategy
- Core features (care plan, communication, medication tracking, fall detection)
- User personas (formal caregiver, family member, elderly person, doctor)
- Technical architecture (cloud-based, mobile-first, secure)
✓ MVP scope
- What to include (core features only)
- What to exclude (nice-to-haves)
- Why each decision (research-backed)
✓ Business model
- Revenue streams (SaaS, per-facility, per-patient)
- Pricing options
- Market segments to target first
✓ Go-to-market strategy
- Pilot locations identified
- Launch strategy
- Growth roadmap
3
THE MVP DEVELOPMENT PHASE (Weeks 9-16)
What I built:
✓ Figma prototypes (high-fidelity designs)
- Caregiver dashboard
- Family member app
- Elderly person simple interface - Doctor integration view
✓ Technical roadmap
- Architecture design
- Technology stack recommendation
- Development timeline
- Budget estimates
✓ Feature prioritization
- MVP features (must-have)
- Phase 2 features (important)
- Future features (nice-to-have)
THE RESULTS
MVP COMPLETED:
✓ Product strategy document
✓ High-fidelity designs
✓ User research findings (comprehensive)
✓ Technical architecture (cloud-ready)
✓ Go-to-market plan (2-year roadmap)
USER VERIFICATION:
✓ 90% of users found the problem solvable and need this
✓ 87% of users would use the platform
MARKET VALIDATION:
✓ Confirmed market need
✓ Identified addressable market
✓ Found 5+ potential customers
✓ Pilot feasibility confirmed
STRATEGIC CLARITY:
✓ Clear path to MVP development
✓ Defined success metrics
✓ Risk mitigation strategies
✓ Funding strategy (now has clear requirements)
BUSINESS OUTCOMES
FUNDING:
✓ Clear MVP requirements → Better funding conversations
✓ Market validation → Investor confidence
✓ Go-to-market strategy → Clear use of funds
PARTNERSHIP:
✓ 3 pilot healthcare facilities committed
✓ 2 potential distribution partners identified
✓ 1 integration partner (major health platform) interested
NEXT PHASE:
✓ MVP development timeline: 6 months
✓ Beta testing: 3 pilot facilities
✓ Commercial launch: Month 9
KEY INSIGHTS FROM RESEARCH
What the market needs:
1. Simple communication (elderly people can't use complex tech)
2. Medication tracking (prevent dangerous errors)
3. Fall alerts (emergency response)
4. Care plan visibility (everyone on same page)
5. Data privacy (healthcare = regulated, trust critical)
What doesn't matter (yet):
- AI diagnosis features (not ready for market)
- Integration with all health systems (solve core problem first)
- Comprehensive analytics (pilot needs are simpler)
THE PROCESS THAT WORKED
Why this MVP succeeded:
✓ Deep user research (understood real problems)
✓ Strategic thinking (aligned product with market)
✓ Business model clarity (knew how to make money)
✓ Phased approach (MVP focused, not bloated) ✓ Continuous validation (tested assumptions)
What made the difference:
- Talked to real users (not assumptions)
- Made hard choices (what NOT to build)
- Focused on core problem (care coordination)
- Built in feedback loops (user testing)
"It is brilliant and excellent solutions. It's also good for the relatives to see, even though they don't provide care. I have presented your material to the head of the administration and she finds your material interesting."
— Activity Manager, Municipality
MY ROLE IN THIS PROJECT
I wasn't a developer. My role:
✓ Strategic designer on product direction
✓ Researcher conducting user interviews
✓ Facilitator of design thinking
✓ Market analyst identifying opportunity
✓ Business strategist developing go-to-market
✓ Project leader coordinating everything
This shows the range of strategic advisory I can provide.