Company: PT. Indorope Fibertama Perkasa Industry:  Marine | Location:  Indonesia The company lacked digital visibility, hindering customer acquisition and competitiveness in Indonesia’s marine market. Develop a digital marketing strategy and eCommerce website to increase online presence, drive sales, and enhance customer engagement. Designed and launched a responsive website optimized for SEO and eCommerce. Developed a digital brand identity and coordinated social media campa

Location : Kuala Lumpur, Malaysia Role : Workshop Facilitator & Program Developer Timeframe : 2018 – 2019 Situation Many young aspiring entrepreneurs in Kuala Lumpur lacked access to practical, hands-on training in e-commerce — a critical skill set for success in today’s digital economy. This skills gap limited their ability to launch and grow sustainable online businesses. Task I was tasked with developing and leading two comprehensive training workshops to empower youth wit

Company : Cisarut Sdn Bhd Brand: Abundantlivs Region : Malaysia, Singapore, Indonesia Role : Founder / Digital Business Strategist Timeframe : [2007 – 2021] Situation Our e-commerce brand operated in a highly competitive corporate gifting market, facing limited brand visibility, inconsistent international reach, and logistical challenges across Malaysia, Singapore, and Indonesia. To scale and compete, we needed a distinctive brand identity and a digital strategy to attract an